https://pietersz.net/categories/strategy/ Recent content in Strategy on Graeme Pietersz Hugo en-gb Mon, 10 Feb 2020 15:44:29 +0000 https://pietersz.net/posts/tech-business/ Mon, 10 Feb 2020 15:44:29 +0000 https://pietersz.net/posts/tech-business/ <p>Many years ago the CEO of a large transport company<sup id="fnref:1"><a href="#fn:1" class="footnote-ref" role="doc-noteref">1</a></sup> told me that he regarded their IT as a key competitive advantage. IT should be a vital part of reducing costs, or improving the product or service, or generating leads in almost any business. What opportunities do you have to make technology a competitive advantage?</p> https://pietersz.net/posts/web-success-failure/ Wed, 18 Sep 2019 14:52:11 +0100 https://pietersz.net/posts/web-success-failure/ <p>What makes a web site (or a web app) a success or a failure? Having seen a lot of successes and failures I find there are a few common types of business website that have different risks and determinants of success:</p> https://pietersz.net/posts/ugly-website/ Tue, 19 Mar 2019 10:35:42 +0000 https://pietersz.net/posts/ugly-website/ <p>Most people (out side the industry anyway) assume that web sites should look good, and an aesthetically good website will produce better results than an ugly one. This is not true, and many of the things that make a website look good will tend to make it worse for users.</p> https://pietersz.net/posts/problem-saas/ Thu, 14 Mar 2019 19:25:46 +0000 https://pietersz.net/posts/problem-saas/ <p>SaaS (software as a service) is extremely popular right now, and it can solve a lot of problems. It means someone else takes responsibility for maintenance and security. Of course nothing is ever <em>that</em> easy a win.</p> <p>So, what are the problems? Our experience is that there are three, two of which are closely linked:</p>